Creating Sponsorships New Page 1

Sponsorships focus on asking individuals or organizations for money. Potential
sponsors include large and small businesses, corporations, and local civic and service organizations. Also consider individuals such as family members, friends, neighbors,
and people you see regularly, including your coach, youth group leader, doctor, dentist,
or hair stylist.

Athletes, please stay current with the fundraising guidelines of all local, state, and national sports governing bodies. If you have any questions, please contact those respective governing bodies.

Creating a Sponsorship Plan

Before approaching a potential sponsor:

  • Organize your thoughts. Know what you want and how you are going to present it in a clear way to a possible sponsor. Use the planning worksheet to help you do this.

  • Create a financial statement. Budget the money you will need for your journey (the funding calculator can help), so you always know how close you are to your goal.

  • Make a contact list. Keep track and organize your sponsorships using the sponsorship worksheets, an easy way to keep track of who you want to talk to, and later, who you need to thank.

  • Do something for your sponsor. Send thank-you cards or plan a presentation at the end of your journey for all of your sponsors.

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