Each potential contributor will be considering investing in you, so you have a responsibility to prove that they are making a good investment by supporting your cause. To create a sponsorship plan, put together a folder of information to present to each potential sponsor. Include the following items:

• Sponsorship letter: This can be a powerful tool for requesting support. Use it to tell who you are and why they should sponsor you. The better the contributor can understand you as an individual, the more effective your efforts will be. You can create separate letters for personal and corporate sponsors, using the sample letters.
   

• Thank-you: You’ve told them why to invest in you, now tell them what you will do for them as a thank-you. It could be a postcard sent during your program or a presentation to the company when you return.
   

• Photograph: Include a photo of yourself so your sponsors can match a face with your request.
  

• Flyer: Include information about your program. Use the flyer pertaining to your program. You can also use any materials you received from the program office.
   

• Resumé: Insert a resumé highlighting your achievements, and your scholastic, athletic, extracurricular, community, and personal activities.
   

• Extra thanks: Consider sending a card or letter thanking potential sponsors for meeting with you or letting you make a fundraising presentation to their organization.

• Present in person. Present the letter to potential sponsors in person rather than hoping for a response through the mail. If you know someone at the organization, ask how he or she can help get you in the door.
   

• Call organizations and businesses. Ask them about their gift programs. Try to schedule an appointment to meet your potential sponsor(s), and give your presentation at that time.
   

• Use quality paper. Use the highest quality paper and envelopes available to you.
   

• Get personal. Use people’s names and titles whenever possible.
   

• Make a connection. Highlight connections between you and your prospective giver. Focus on what you are doing, and why People to People is more than just travel.

• Present a good first impression. When you meet your potential sponsor remember that first impressions last. Dress appropriately — no sweats or torn clothing.
   

• Communicate eye to eye. Remember to offer a firm handshake and look people in the eye when talking with them.
   

• Send a thank-you card. It is important to thank each person who sponsors you during your role as a People to People Ambassador. Send a handwritten thank-you note or postcard.